Content
Management.

Ubiquitous - that's the real challenge.

Why do people ask us so often to take over content management? Because today, content for product and service information should be provided so that it is available for a wide variety of usage scenarios and in different publication formats. So that it's ubiquitous; that is, widely disseminated and omnipresent. That's feasible, even good. We work with our customers to find solutions in order to use SCHEMA ST4 as well as possible.

Option no. 1:
SCHEMA ST4

We talk about intelligent information when we provide content with metadata. Content with metadata can do a lot: It can be searched and called up, filtered, and used for layout. Creating, updating, translating, and multimedia publication of intelligent information are requirements that a component content management system (CCMS) fulfills. Our option no. 1 is SCHEMA ST4 because we know this system down to the tiniest detail.

Implementing your content management system successfully

We have developed a process model for implementing your content management system smoothly. This model has proven itself many times over and it’s a sure bet for you and your team. We share our expertise. And you take over after implementation.

Our process? We start with the initial filling – and then train the future users. It has also proven sensible to have our experts perform the configuration, e.g., with regard to metadata, modularization, variant management, and layouts for publication. In moderated workshops, on-site or via Teams, we present our conceptual strategy and describe the current state of affairs. Here, we place great value on transparency, traceability, and an open discussion with all stakeholders.

The benefits are clear: During the implementation phase, you can continue to focus on your core business, while profiting from our expertise. Because we're Dokuwerk, not just another service provider.

Migration and optimization of existing data

When we implement a system, there is generally existing content. In proprietary formats such as Word, FrameMaker or InDesign. How do we migrate this to the content management system? No worries.

We examine the documents and prepare them for an import. Where it makes sense, we develop a concept for script-based import. Is your existing data inconsistent or it doesn’t comply with current standards? It's not available as structured content? It's not suitable for as-is migration? Then we’ll offer you an optimization so that the optimized content will also meet your requirements. For the migration of translations, we use the translation process laid out in SCHEMA ST4: After migrating content in the source language, we apply any translation memory you provide to initiate the translation process.

Automation and interfaces

Automation is in order if there are repetitive processes where large quantities of data are moved. Or if data is imported from upstream systems and should be processed further there. Or to provide downstream systems with data in particular formats.

Here are a few examples that we have implemented for our customers:

  • Data imports and/or reformatting:
    Data from third-party systems or in other formats is reformatted via workflow or imported into the content management system using scripts.
  • Smart publication:
    Data is exported from the content management system via workflow or through generic reports in a form that enables further processing in downstream systems.
  • During the publication process, the relevant data is incorporated automatically using a placeholder mechanism we have designed.
  • Via publication, data is exported into other XML or json formats, for example.

This can also be done without ST4 automation modules.

Making information accessible: Metadata and taxonomies

Metadata and taxonomies (hierarchically classified metadata) perform several functions within a content management system:

  • They include layout-relevant information, which can be queried during publication.
  • They are a central instrument for variant management: Metadata can assign particular content to a particular product variant, target group or market. This way, the content can be filtered intelligently and precisely during publication.
  • If you are using a content delivery portal, metadata enables you to find your topics.

How can you identify relevant information from content packages and assign suggested metadata automatically? We’ll tell you what’s possible. Because we're Dokuwerk, not just another service provider.

Complex publications with PLD/OMD

Many customers ask us to create layouts - for print or online publications from SCHEMA ST4. The requirements for this are extensive.

Here are a few examples:

  • A layout control for a customer's various brands that doesn’t require its own publication route
  • Several languages in one document or on one page
  • Distinction between print and online output on mobile end user devices. Here, the possibilities and limitations of HTML output are considered, for example interactive elements, automatic restructuring of tables for a responsive view, reduction of structural levels to improve scrollability or reduction of the clicks required.
  • Enriching of a PDF layout with  display of changes from the previous version