We make your data look good
After analyzing your data, we go about improving your processes for the new concept. At the same time, we develop a user guidance concept to enable your customers to find their way through your catalogue fast and easily. To do this, we interview customer service, sales and your customers.
Standardization
To ensure optimum production of your target publications, standardized terminology and features are essential. By developing an integrated product programme structure and standardizing other hierarchies, we create a systematic foundation for your catalogues. The structure and content are also standardized so that your catalogue can be generated consistently and automatically: This not only saves you time and money, but also ensures greater quality and better customer service.
Target publications geared to the user and the application
Based on the above analyses and standardization process, we work with you to develop a functional and user-friendly layout that is of course tailored to your corporate design. Together, we rework the navigation, the structure and the content of your publications so that your customers are guided directly to the right choice of products and are able to order them without errors. This process also takes into account the possibility of automatic catalogue production.
Publishing
We develop and implement the layout using a suitable tool, preferably Adobe InDesign. We create page types and templates as well as fixed, non-generated pages. In this way, your product catalogues can improve your corporate communication too, with one look for all languages.